Website Design

Design that puts users first, and turns that into business results

We design digital products that people actually want to use. From website strategy and sitemap and content structure to high-fidelity interfaces and UI kits, we bring rigour, craft and a deep understanding of how users behave to every project.

Conversion-Led Sections built for action.
Responsive Clean across every screen.
SEO-Ready Structured for visibility.

Tools we use

F Figma Mz Webflow Hj WordPress Mi Shopify N Notion OW Google Analytics L Lottie Zp Bootstrap
Website design process detail Website Design
Our Process

The DigitalX Website Design Process

Every project follows a structured human-centred design process, research before wireframes, validation before build.

Phase 01
Discover
Goals, audience, competitors, and page priorities
Phase 02
Define
User personas, journey maps, sitemap and content structure
Phase 03
Design
Responsive layouts, visual system, and key sections
Phase 04
Prototype
Clickable page flows and interaction notes
Phase 05
Test
Stakeholder feedback, refinement, and QA notes
Phase 06
Handoff
Assets, specs, CMS guidance, and launch support
What we do

We make your product easier to use, and harder to leave.

Good website design is not decoration, it's the difference between a product people adopt and one they abandon. We bring a rigorous, research-backed design process to every engagement: we understand users before we design for them, and we test designs before developers build them.

  • Website strategy & interviews
  • Sitemap and content structure
  • Wireframing and page flow
  • Responsive UI design
  • Reusable website components
  • Launch-ready design handoff
Website Design

Outcome

A polished, responsive website that communicates clearly and helps visitors take action.

Services

website design services

From full-product design engagements to focused audits and design system builds, we cover every dimension of Website Design.

Website Strategy

User interviews, surveys, competitive analysis and heuristic evaluations, so every design decision is backed by evidence, not assumptions.

See packages

Sitemap & Content Structure

Sitemap design, navigation structure, content hierarchy and user journey mapping, so people always know where they are and how to get where they need to go.

See packages

Responsive UI Design

High-fidelity screen design with pixel-perfect precision, typography, colour, spacing, components and visual hierarchy all working together to create delight.

See packages

UI Kits

A complete component library with design tokens, usage guidelines and documentation, so your product scales without design debt or visual inconsistency.

See packages

Responsive Review

Moderated and unmoderated usability tests with real users, heatmaps, click tracking and task completion rates, with a prioritised recommendations report.

See packages

Website Audit & Redesign

Already have a product? We audit it against heuristic principles and user data, identifying friction points, drop-off causes and redesign priorities.

Get free audit
Free Website Audit

We will audit your existing website for free

Share your website or app URL and we'll review it against 10 UX heuristics, then send you a prioritised report of what to fix first.

7/10
Navigation

Findability

Can visitors find key pages and offers quickly?

4/10
Onboarding

First Impression

Does the first screen explain value and next steps?

9/10
Consistency

Brand Feel

Does the design look credible and consistent?

3/10
Error Handling

Small Screens

Are layouts, buttons, and content easy to use on phones?

6/10
Accessibility

Page Signals

Titles, headings, metadata, and page structure.

5/10
Conversion

CTA Clarity

Are calls-to-action visible, specific, and persuasive?

What the free website audit covers

We review your product against Nielsen's 10 usability heuristics plus conversion-focused principles, then deliver a written report with a prioritised fix list within 3 business days.

What the audit includes
  • Homepage and key page review
  • Mobile responsiveness and usability notes
  • Conversion and CTA recommendations
  • SEO-ready structure and metadata checks
Good fit for a website audit if you:
  • Have a live website or app with real users
  • Want more enquiries or bookings from your site
  • Are getting user complaints about the UX
  • Need a clearer site structure before redesigning
  • Want expert feedback before investing in a rebuild
Deliverables

What every Website Design project delivers

Every engagement produces tangible, reusable artefacts, not just pretty screens.

Website Sitemap

A clear page map and navigation structure that supports visitor journeys and business goals.

Sitemap & Content Structure

Site maps, navigation structures and content hierarchies, defined before wireframing so the skeleton is correct before the skin goes on.

Wireframes

Low-fidelity wireframes for every key screen and state, reviewed and approved before any visual design is applied.

High-Fidelity UI Screens

Pixel-perfect designs for every screen, state and breakpoint, desktop, tablet and mobile, ready to hand to developers.

UI Kit

Reusable buttons, cards, forms, typography, and layout components for consistent implementation.

Developer Handoff Package

Annotated Figma files, exported assets, spacing specs, component documentation and a walkthrough session, so developers build without ambiguity.

Our Work

Recent website design projects

A selection of Website Design work, web platforms, mobile apps, dashboards and UI kits.

Website preview
Business Site

LegalBridge Corporate Website

End-to-end UX redesign of a job board, research, IA, new candidate and employer flows, and high-fidelity UI.

Website Strategy IA Redesign Figma
Website preview
Landing Page

MedFit Campaign Page

website design for a smallholder farmer app, market prices, weather alerts, input financing and crop advisory.

User Research Low-literacy UX Android
Website preview
Ecommerce

FleetIQ Logistics Ecommerce

Complex operations dashboard for a fleet management company, live map, trip management, driver KPIs and analytics.

Data-heavy UI Maps Dark Mode
Website preview
UI Kit

Kudi UI Kit

Full design system for a fintech company, 200+ components, dark/light modes, token library and Figma documentation.

Component Library Tokens Documentation
Website preview
Website Audit

EduPrime School Website

website audit of an e-learning platform with 40,000 users, identified 23 friction points, 3 critical drop-off causes, redesign recommendations.

Heuristic Review WordPress Webflow Testing
Website preview
Business Site

SaaSLaunch Waitlist Page

website design for a proptech platform, tenant search, landlord portal, rent payment and maintenance request flows.

2-sided Platform Figma Prototype
Website preview
Ecommerce

PayrollPro HR Ecommerce

HR and payroll management dashboard, employee records, leave management, payslips, tax computation and audit trail.

Enterprise UI Complex Tables HR
Website preview
Landing Page

GlowHaus Beauty Shop

website design for a digitised ajo/esusu savings app, group creation, contribution tracking and payout scheduling.

Fintech User Testing iOS
Website preview
UI Kit

Trove Insurance UI Kit

Web and mobile design system for an insurtech startup, component library, accessibility-first approach and dev handoff docs.

Accessibility Multi-platform Figma

Want to review layouts, page strategy, or design direction for a similar website?

Request Website Portfolio
Pricing

website design packages

One-off or split into two equal payments, 50% upfront, 50% on delivery.

One-off
2 Payments 50 / 50
All packages deliver production-ready Figma files. Development is separate, see our Software Development page or ask about a bundled design + build package.

Website Audit

For teams with a live product that needs a clear diagnosis of UX problems and a prioritised fix list.

₦120,000 one-off

Includes

  • Homepage and key page review
  • Annotated screenshots of all issues
  • Severity ratings + fix recommendations
  • Accessibility check (WCAG 2.1 AA)
  • 30-min debrief call included

Enterprise Product Design

For complex, multi-platform products, dashboards, two-sided platforms, UI kits and ongoing design partnership.

₦1,200,000 one-off

Includes

  • Deep website strategy + responsive review
  • Multi-role IA + complex flow mapping
  • 60+ screens across web + mobile
  • Full design system with tokens + docs
  • Motion design + micro-interactions
  • Unlimited revisions within scope
Need ongoing website design support? We offer monthly design retainers for product teams that need a consistent design partner, sprint-based design delivery, weekly check-ins, and priority turnaround. Starting from ₦200,000/month.
Get Started

Not sure which package fits? Let's talk through your product and what you need.

Tell us what you're building or what's not working in your current product, we'll recommend the right starting point and give you a clear timeline.

What we'll figure out together
  • Which UX service fits your situation, audit, redesign, new build
  • Page count, content needs, and timeline
  • Whether design and development should be bundled
What to bring to the brief
  • A description of your product and who uses it
  • Your current pain points or what's not working
  • 3–5 products whose UX you admire
  • Whether you have existing website strategy or analytics
  • Your target launch or deadline date
Process

How a website design project works

1

Discovery & Strategy

We interview users, audit existing products and analyse competitors, building an evidence base before any design decisions are made.

2

Structure & Wireframes

We map the sitemap and content structure, user flows and key journeys, then wireframe all screens for review before visual design begins.

3

Responsive UI Design & Prototype

High-fidelity UI applied to approved wireframes, complete with the design system, interactive prototype and responsive review.

4

Handoff & Support

We deliver organized design files, assets, and implementation notes, then support the build phase.

FAQ

Frequently asked questions

Quick answers about our process, deliverables and how Website Design differs from the other design services.

Website Design is focused on designing and building a website, it's a complete deliverable including development. Landing Page Design is specifically the visual design of iOS/Android apps. Website Design is the broader design discipline, it includes research, sitemap and content structure, interaction design, responsive review and UI kits, and applies across any digital product (website, app, dashboard, SaaS platform). If you need the research and strategy layer, or you have a complex product, Website Design is the right service.

Most founders think they know what users want, and most are partially wrong. UX research doesn't mean you don't know your users; it means you validate assumptions before you invest in building the wrong thing. Even a lightweight research phase (3–5 user interviews) regularly surfaces critical issues that would have cost far more to fix after build. We always recommend at least a lean research phase.

A design system is a library of reusable components (buttons, inputs, cards, navbars etc.) with defined rules for how they look and behave, built in Figma and mirrored in code. You need one if you're building a product that will grow: without one, design becomes inconsistent and development slows down because every screen is being designed and coded from scratch. For simple websites, a design system is optional. For apps and platforms, it's essential.

Yes. Partial redesigns, a specific flow, a checkout process, an onboarding sequence, a dashboard, are a common engagement type. We scope it around the specific screens and flows you want to improve, run an audit of that area first, then redesign with the context of your existing design system (or build one for that section).

Website Audit: 5–7 business days. Business Website Design (up to 30 screens): 5–8 weeks. Enterprise / complex product (60+ screens): 10–16 weeks. Timelines depend on how quickly stakeholders review and approve work at each phase.

Yes, we offer monthly design retainers for product teams who want a consistent design partner. This works on a sprint model: we agree on the design priorities each month, deliver in two-week sprints, and have weekly check-in calls. Retainers start from ₦200,000/month and are ideal for startups and growing product teams that need ongoing design capacity without hiring full-time.
Ready to improve your product?

Start with a free website audit or tell us about your product and we'll recommend the right engagement.

Contact

Let's design your product

Tell us what you're building or what's frustrating about your current product, we'll respond with the right recommendation within 24 hours.

Phone(+234) 905 428 8560
Emailinfo@digitalx.com.ng
contact@digitalx.com.ng
Address
Allen Ikeja, Lagos Nigeria
Bodija Ibadan, Oyo Nigeria
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