Ads that drive leads and sales — with clear tracking and optimisation
We run conversion-focused ads across Meta, Google, TikTok and more — set up proper tracking, and optimise consistently so your budget produces measurable results, not vibes.
Platforms we run ads on
Performance marketing, not "boost post".
Paid ads only work when the foundation is right: offer, landing page, tracking, and a clear conversion goal. We build that system, then test and optimise until it performs.
- Meta Ads (IG/FB)
- Google Search & Display
- TikTok & YouTube Ads
- Pixel + conversion tracking
- Landing page guidance
Outcome
A predictable flow of leads or sales, backed by real data.
What's included in our paid ads service
Strategy, setup, testing, and weekly optimisation — with reporting you can understand.
Campaign Strategy
Goal definition, funnel stage mapping (cold/warm/hot), offer positioning, and campaign structure.
Account Setup
Business Manager, ad accounts, catalog (if needed), events, domain verification, and basic hygiene.
Tracking & Conversions
Pixel + CAPI guidance, GA4 basics, conversion events, and lead tracking so results are real.
Creatives & Copy
Ad angles, hooks, copywriting, and creative direction. We can also produce creatives depending on scope.
Testing & Optimisation
A/B testing audiences, creatives, and landing page flow. Budget shifts based on what performs.
Reporting
Weekly snapshots + monthly report: spend, CPL/CPA, ROAS where applicable, and next actions.
Paid ads management packages
Choose monthly management or save with a 3-month retainer (10% off).
Launch
Best for testing your offer and getting first consistent leads.
Includes
- 1 platform (Meta or Google)
- Campaign setup + basic tracking
- 2–4 creatives/ad angles per month
- Weekly optimisation
Growth
Most PopularFor brands that want stronger volume and better cost per result.
Includes
- Meta + Google (or Meta + TikTok)
- Improved tracking + event setup
- 4–8 creatives/ad angles per month
- Retargeting setup
Scale
For serious spend, multiple campaigns, and tighter optimisation.
Includes
- Multi-campaign structure (cold + warm + retarget)
- Advanced tracking + reporting
- 8–12 creatives/ad angles per month
- Landing page improvements (guidance)
Let's identify the fastest fixes to improve your ads.
We'll review your current campaigns (or plan a fresh launch), confirm your offer, and outline what to test first for results.
- Campaign & tracking review
- Budget + testing plan
- Next steps for launch or optimisation
- Are spending but results are inconsistent
- Want a predictable flow of leads/sales
- Need proper tracking (Pixel/GA4)
- Want ads that match your brand
How we run your paid ads
Audit
We review your offer, funnel, tracking, and what's currently working (or not).
Setup
We set up campaigns, tracking, and creatives for proper testing.
Test
We test audiences, creatives, and placements to find winning combinations.
Optimise
We scale what works, cut what doesn't, and report clearly.
Frequently asked questions
Quick answers about budget, timelines, and what you need to get started.
Tell us your niche, offer, and goal (leads or sales). We'll recommend the best setup and package.
Let's run your paid ads
Tell us your niche, offer, and goal (leads or sales). We'll reply with next steps.
contact@digitalx.com.ng
Bodija Ibadan, Oyo Nigeria