Paid Ads & Performance

Ads that drive leads and sales — with clear tracking and optimisation

We run conversion-focused ads across Meta, Google, TikTok and more — set up proper tracking, and optimise consistently so your budget produces measurable results, not vibes.

Tracking Pixel + conversion setup.
Testing Creative + audience tests.
Optimisation Weekly improvements.

Platforms we run ads on

Meta Ads Google Ads TikTok Ads LinkedIn Ads YouTube Ads X (Twitter) Ads
Free ads audit (quick) We'll review your ads account or current results and share 3 quick wins: tracking fixes, campaign structure, and budget allocation.
Image card Paid Ads
What we do

Performance marketing, not "boost post".

Paid ads only work when the foundation is right: offer, landing page, tracking, and a clear conversion goal. We build that system, then test and optimise until it performs.

  • Meta Ads (IG/FB)
  • Google Search & Display
  • TikTok & YouTube Ads
  • Pixel + conversion tracking
  • Landing page guidance
Paid Ads

Outcome

A predictable flow of leads or sales, backed by real data.

Build

What's included in our paid ads service

Strategy, setup, testing, and weekly optimisation — with reporting you can understand.

Campaign Strategy

Goal definition, funnel stage mapping (cold/warm/hot), offer positioning, and campaign structure.

See process

Account Setup

Business Manager, ad accounts, catalog (if needed), events, domain verification, and basic hygiene.

Choose a plan

Tracking & Conversions

Pixel + CAPI guidance, GA4 basics, conversion events, and lead tracking so results are real.

Book a consult

Creatives & Copy

Ad angles, hooks, copywriting, and creative direction. We can also produce creatives depending on scope.

Get started

Testing & Optimisation

A/B testing audiences, creatives, and landing page flow. Budget shifts based on what performs.

See pricing

Reporting

Weekly snapshots + monthly report: spend, CPL/CPA, ROAS where applicable, and next actions.

Read FAQ
Pricing

Paid ads management packages

Choose monthly management or save with a 3-month retainer (10% off).

Monthly
3 Months Save 10%
Ad spend is separate from management fees. We'll recommend a budget based on your niche and goal (leads vs sales).

Launch

Best for testing your offer and getting first consistent leads.

₦200,000 / month

Includes

  • 1 platform (Meta or Google)
  • Campaign setup + basic tracking
  • 2–4 creatives/ad angles per month
  • Weekly optimisation

Scale

For serious spend, multiple campaigns, and tighter optimisation.

₦600,000 / month

Includes

  • Multi-campaign structure (cold + warm + retarget)
  • Advanced tracking + reporting
  • 8–12 creatives/ad angles per month
  • Landing page improvements (guidance)
Free Ads Audit

Let's identify the fastest fixes to improve your ads.

We'll review your current campaigns (or plan a fresh launch), confirm your offer, and outline what to test first for results.

What you get on the call
  • Campaign & tracking review
  • Budget + testing plan
  • Next steps for launch or optimisation
Good fit if you:
  • Are spending but results are inconsistent
  • Want a predictable flow of leads/sales
  • Need proper tracking (Pixel/GA4)
  • Want ads that match your brand
Process

How we run your paid ads

1

Audit

We review your offer, funnel, tracking, and what's currently working (or not).

2

Setup

We set up campaigns, tracking, and creatives for proper testing.

3

Test

We test audiences, creatives, and placements to find winning combinations.

4

Optimise

We scale what works, cut what doesn't, and report clearly.

FAQ

Frequently asked questions

Quick answers about budget, timelines, and what you need to get started.

It depends on your niche and goal. We typically recommend starting with a test budget for 2–3 weeks to learn what converts before scaling.

No. Management fees cover strategy, setup, creatives direction, optimisation and reporting. Ad spend is paid directly to Meta/Google/TikTok.

Most times, yes. A focused landing page usually converts better than sending traffic to a homepage. We can build one if needed.

You can start seeing leads/sales in the first 1–2 weeks, but performance improves as we test and optimise over 30–60 days.

It depends on your audience and offer. Meta works well for B2C and lead gen. Google is great for high-intent searches. TikTok is strong for younger audiences and impulse products. LinkedIn suits B2B. We'll recommend the right mix on the discovery call.
Still have questions?

Tell us your niche, offer, and goal (leads or sales). We'll recommend the best setup and package.

Contact

Let's run your paid ads

Tell us your niche, offer, and goal (leads or sales). We'll reply with next steps.

Phone(+234) 905 428 8560
Emailinfo@digitalx.com.ng
contact@digitalx.com.ng
Address
Allen Ikeja, Lagos Nigeria
Bodija Ibadan, Oyo Nigeria
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