Free UX Audit
SEO

Optimize that puts visitors first, and turns that into business results

We design digital websites that people actually want to use. From keyword research and keyword mapping to high-fidelity interfaces and SEO systems, we bring rigour, craft and a deep understanding of how visitors behave to every project.

View Our Work See Packages
Technical Fix crawl and site issues.
Content-Led Target searches that matter.
Measurable Track rankings and leads.

SEO tools we use

F Search Console Mz Analytics Hj Ahrefs Mi Semrush N Screaming Frog OW PageSpeed L Looker Studio Zp WordPress
SEO strategy and search analytics detail SEO
Our Process

The DigitalX SEO Process

Every project follows a structured human-centred design process, research before SEO roadmaps, validation before build.

Phase 01
Audit
Technical, content, and competitor review
Phase 02
Research
Visitor personas, journey maps, keyword mapping
Phase 03
Optimize
Metadata, headings, internal links, and page fixes
Phase 04
Content
Briefs, content plans, and optimization sprints
Phase 05
Authority
Local signals, backlinks, and credibility building
Phase 06
Report
Annotated Search Console, specs, assets, dev walkthrough
What we do

We make your website easier to use, and harder to leave.

Good SEO is not decoration, it's the difference between a website people adopt and one they abandon. We bring a rigorous, research-backed design process to every engagement: we understand visitors before we design for them, and we test designs before developers build them.

  • Keyword research & interviews
  • Keyword research and mapping
  • On-page optimization
  • Content strategy and briefs
  • Optimize systems & component libraries
  • Monthly reporting and improvement
View Our Work See Packages
SEO

Outcome

A healthier website with clearer search signals, stronger rankings, and better qualified organic traffic.

Services

SEO services

From full-website design engagements to focused audits and SEO system builds, we cover every dimension of SEO.

Keyword Strategy

Visitor interviews, surveys, competitive analysis and heuristic evaluations, so every design decision is backed by evidence, not assumptions.

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Keyword Mapping

Sitemap design, navigation structure, content hierarchy and visitor journey mapping, so people always know where they are and how to get where they need to go.

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SEO Optimize

High-fidelity screen design with pixel-perfect precision, typography, colour, spacing, components and visual hierarchy all working together to create delight.

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SEO Systems

A complete component library with design tokens, usage guidelines and documentation, so your website scales without design debt or visual inconsistency.

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SEO Reporting

Moderated and unmoderated usability tests with real visitors, heatmaps, click tracking and task completion rates, with a prioritised recommendations report.

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SEO Audit & Redesign

Already have a website? We audit it against heuristic principles and visitor data, identifying friction points, drop-off causes and redesign priorities.

Get free audit
Free SEO Audit

We will audit your website SEO for free

Share your website or app URL and we'll review it against 10 SEO heuristics, then send you a prioritised report of what to fix first.

7/10
Indexing

Crawl Health

Can search engines access and index key pages?

4/10
Keywords

Search Intent

Are pages targeting searches your buyers use?

9/10
On-Page

Page Signals

Titles, headings, links, and content structure.

3/10
Performance

Speed

Core Web Vitals and load issues that affect SEO and SEO.

6/10
Authority

Trust Signals

Backlinks, local signals, and brand credibility.

5/10
Conversion

Lead Flow

Does organic traffic have clear next steps?

What the free SEO audit covers

We review your website against Nielsen's 10 usability heuristics plus conversion-focused principles, then deliver a written report with a prioritised fix list within 3 business days.

What the audit includes
  • Technical crawl and indexability checks
  • On-page SEO review for key pages
  • Keyword and competitor opportunity notes
  • Prioritized roadmap of recommended fixes
Request Free Audit See Full Packages
Good fit for a SEO audit if you:
  • Have a website but little organic traffic
  • Rank below competitors for important searches
  • Are launching a new website and want SEO basics right
  • Need clarity before investing in monthly SEO
  • Want expert feedback on technical and content issues
Deliverables

What every SEO project delivers

Every engagement produces tangible, reusable artefacts, not just pretty priority pages.

SEO Audit Report

A prioritized diagnosis of technical, on-page, content, and visibility issues.

Keyword Mapping

Site maps, navigation structures and content hierarchies, defined before wireframing so the skeleton is correct before the skin goes on.

On-Page Recommendations

Low-fidelity SEO roadmaps for every key screen and state, reviewed and approved before any visual design is applied.

Content Roadmap

Pixel-perfect designs for every screen, state and breakpoint, desktop, tablet and mobile, ready to hand to developers.

SEO System

Crawl, indexing, speed, redirect, schema, and site health tasks for implementation.

Developer Report Package

Annotated Search Console files, exported assets, spacing specs, component documentation and a walkthrough session, so developers build without ambiguity.

Our Work

Recent SEO projects

A selection of SEO work, web platforms, mobile apps, dashboards and SEO systems.

Optimize preview
Local SEO

Dental Clinic SEO

End-to-end SEO redesign of a job board, research, IA, new candidate and employer flows, and on-page optimization.

Keyword Strategy IA Redesign Search Console
Optimize preview
Technical SEO

Fintech Site Cleanup

SEO for a smallholder farmer app, market prices, weather alerts, input financing and crop advisory.

Visitor Research Low-literacy SEO Android
Optimize preview
Content SEO

FleetIQ Logistics Content SEO

Complex operations dashboard for a fleet management company, live map, trip management, driver KPIs and analytics.

Data-heavy SEO Maps Dark Mode
Optimize preview
SEO System

Kudi SEO System

Full SEO system for a fintech company, 200+ components, dark/light modes, token library and Search Console documentation.

Component Library Tokens Documentation
Optimize preview
SEO Audit

Real Estate Location Pages

SEO audit of an e-learning platform with 40,000 visitors, identified 23 friction points, 3 critical drop-off causes, redesign recommendations.

Heuristic Review Ahrefs Analytics Authoritying
Optimize preview
Local SEO

B2B SaaS Content Plan

SEO for a proptech platform, tenant search, landlord portal, rent payment and maintenance request flows.

2-sided Platform Search Console Content
Optimize preview
Content SEO

PayrollPro HR Content SEO

HR and payroll management dashboard, employee records, leave management, payslips, tax computation and audit trail.

Enterprise SEO Complex Tables HR
Optimize preview
Technical SEO

Fashion Store Search Growth

SEO for a digitised ajo/esusu savings app, group creation, contribution tracking and payout scheduling.

Fintech Visitor Authoritying iOS
Optimize preview
SEO System

Trove Insurance SEO System

Web and mobile SEO system for an insurtech startup, component library, accessibility-first approach and dev handoff docs.

Authority Multi-platform Search Console

Want to see the full Search Console files, research documentation or usability test results?

Request SEO Case Details
Pricing

SEO packages

One-off or split into two equal payments, 50% upfront, 50% on delivery.

One-off
2 Payments 50 / 50
All packages deliver websiteion-ready Search Console files. Development is separate, see our Software Development page or ask about a bundled design + build package.

SEO Audit

For teams with a live website that needs a clear diagnosis of SEO problems and a prioritised fix list.

₦120,000 one-off

Includes

  • Technical crawl and indexability checks
  • Annotated priority pageshots of all issues
  • Severity ratings + fix recommendations
  • Authority check (WCAG 2.1 AA)
  • 30-min debrief call included
Get Started

Monthly SEO Growth Optimize

Most Popular

For teams building a new website or redesigning an existing one, complete research-to-handoff engagement.

₦500,000 one-off

Includes

  • Keyword research + personas + journey maps
  • Keyword research and mapping + visitor flows
  • On-Page Recommendations + on-page optimization (up to 30 priority pages)
  • Interactive prototype
  • Optimize system + component library
  • Developer handoff + walkthrough
  • 3 rounds of revisions
Get Started

Enterprise Website Optimize

For complex, multi-platform websites, dashboards, two-sided platforms, SEO systems and ongoing design partnership.

₦1,200,000 one-off

Includes

  • Deep keyword research + SEO reporting
  • Multi-role IA + complex flow mapping
  • 60+ priority pages across web + mobile
  • Full SEO system with tokens + docs
  • Motion design + micro-interactions
  • Unlimited revisions within scope
Get Started Request Custom Quote
Need ongoing organic growth support? We offer monthly design retainers for growth teams that need a consistent design partner, sprint-based design delivery, weekly check-ins, and priority turnaround. Starting from ₦200,000/month.
Ask About SEO Retainer
Get Started

Not sure which SEO package fits? Let us review your website.

Tell us what you're building or what's not working in your current website, we'll recommend the right starting point and give you a clear timeline.

What we'll figure out together
  • Whether you need an audit, monthly SEO, or a focused content plan, audit, redesign, new build
  • Priority keywords, pages, and technical issues
  • What results to track and realistic timelines
Start the Conversation Get Free SEO Audit
What to bring to the brief
  • Your website URL
  • Your main products, services, or locations
  • 3–5 websites whose SEO you admire
  • Whether you have existing keyword research or analytics
  • Your main goal: leads, sales, bookings, or visibility
Process

How a SEO project works

1

Research & Audity

We interview visitors, audit existing websites and analyse competitors, building an evidence base before any design decisions are made.

2

Architecture & On-Page Recommendations

We map the keyword mapping, visitor flows and key journeys, then wireframe all priority pages for review before visual design begins.

3

SEO Optimize & Content

On-page optimization applied to approved SEO roadmaps, complete with the SEO system, interactive prototype and SEO reporting.

4

Report & Support

Annotated Search Console files delivered with a dev walkthrough. We stay available for design questions during the build phase.

FAQ

Frequently asked questions

Quick answers about our process, deliverables and how SEO differs from the other design services.

Website Optimize is focused on designing and building a website, it's a complete deliverable including development. Technical SEO Optimize is specifically the visual design of iOS/Android apps. SEO is the broader design discipline, it includes research, keyword mapping, interaction design, SEO reporting and SEO systems, and applies across any digital website (website, app, dashboard, SaaS platform). If you need the research and strategy layer, or you have a complex website, SEO is the right service.

Most founders think they know what visitors want, and most are partially wrong. SEO research doesn't mean you don't know your visitors; it means you validate assumptions before you invest in building the wrong thing. Even a lightweight research phase (3–5 visitor interviews) regularly surfaces critical issues that would have cost far more to fix after build. We always recommend at least a lean research phase.

A SEO system is a library of reusable components (buttons, inputs, cards, navbars etc.) with defined rules for how they look and behave, built in Search Console and mirrored in code. You need one if you're building a website that will grow: without one, design becomes inconsistent and development slows down because every screen is being designed and coded from scratch. For simple websites, a SEO system is optional. For apps and platforms, it's essential.

Yes. Partial redesigns, a specific flow, a checkout process, an onboarding sequence, a dashboard, are a common engagement type. We scope it around the specific priority pages and flows you want to improve, run an audit of that area first, then redesign with the context of your existing SEO system (or build one for that section).

SEO Audit: 5–7 business days. Monthly SEO Growth Optimize (up to 30 priority pages): 5–8 weeks. Enterprise / complex website (60+ priority pages): 10–16 weeks. Timelines depend on how quickly stakeholders review and approve work at each phase.

Yes, we offer monthly design retainers for growth teams who want a consistent design partner. This works on a sprint model: we agree on the design priorities each month, deliver in two-week sprints, and have weekly check-in calls. Retainers start from ₦200,000/month and are ideal for startups and growing growth teams that need ongoing design capacity without hiring full-time.
Ready to grow organic traffic?

Start with a free SEO audit or tell us about your website and we'll recommend the right engagement.

Free SEO Audit Talk to Us
Contact

Let us grow your rankings and organic leads

Tell us what you're building or what's frustrating about your current website, we'll respond with the right recommendation within 24 hours.

Phone(+234) 905 428 8560
Emailinfo@digitalx.com.ng
contact@digitalx.com.ng
Address
Allen Ikeja, Lagos Nigeria
Bodija Ibadan, Oyo Nigeria
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